Complete redesign project for Loretoprint
Updated product catalog, new AI and new graphics
We have created a new information architecture by working together with the client. We have defined product catalog for the first level and the following ones; have structured the home page by defining a new hierarchy for all the extra content (blog).
For each catalog/website page we have written titles, H1, H2, meta descriptions, keywords and friendly URLs.
Content has been edited carefully, by also following related searches and search tips from the search engine.
Images have been created and personalized with Loretoprint’s logo and colors.
Sections have been provided with responsive photogallery and through the usage of tags we aimed to build a strong internal linkbuilding.
The project included these following steps:
Structure of all pages and IA
Categories and subcategories
Product description cards and SEO
Ad hoc images and new layout
Content Management System by Wsc Printer